“We had a dream, our love of sports, a ton of ambition, a trunk full of running shoes and a big Swoosh on all of them. The rest is history. Our history.”
Nike’s 50th Anniversary
May 1st marked Nike’s 50th anniversary, the start of a year-long celebration of our past 50 years of sport, innovation and inspiration, and a commitment to redefining the next 50.
We had many firsts in EMEA, with incredible results, including a full-funnel media approach integrated across channels and audience funnels under the Never Done brand narrative. A fully connected and extensive Member program, delivering our most active Nike App week ever, outperforming Cyber Week, and a seamless O2O retail program amplified through our Nike partners across wholesale and Pure Players.
This campaign wouldn’t have been possible without the cross-functional collaboration, including all EMEA marketing functions and City teams, in partnership with Global. We won as a team and set new benchmarks for ways of working and business success, despite all the obstacles encountered. A huge thanks to everyone who contributed to this colossal project!
Please scroll down for a comprehensive EMEA recap of this historical brand milestone.
